Are people more likely to reduce their calorie intake at restaurants when menus include calorie labels?


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For a long time now, there has been appreciable public well being issue about the good quality of the American diet regime and the rise in the prevalence of weight problems. In reaction, the U.S. adopted a nationwide law in 2018 requiring that chain dining places display calorie counts on their menus and menu boards. To estimate the influence of calorie labeling, LSU Section of Economics Assistant Professor Barton Willage and his co-authors wrote an post titled, “The Affect of Info Disclosure on Customer Behavior: Evidence from a Randomized Area Experiment of Calorie Labels on Cafe Menus,” that was posted by the Journal of Policy Assessment and Management. Preceding scientific studies have examined the affect of menu label regulations almost exclusively in speedy-food eating places and coffee outlets. This analyze presents the 1st proof of the influence of menu labels in complete-company, sit-down places to eat.

The scientists done a randomized controlled field experiment in two total-assistance restaurants, the place the management group received menus without the need of calorie counts and the therapy team received the very same menus but with calorie counts. They believed that the calorie labels resulted in a 3 % reduction in calories purchased, with the reduction developing in appetizers and entrées but not beverages or desserts. Taking into consideration how typically Individuals ordinarily try to eat at restaurants, the researchers estimate that this calorie reduction would direct to a one-pound pounds decline above a few decades.

“In this analyze, we exhibit that providing facts on cafe menus about how a lot of calories are in food items improvements how persons order. Our study implies that calorie counts on menus are not a silver bullet to handle America’s weight problems epidemic, but the included details is a helpful resource to support strengthen how persons take in,” Willage mentioned.

Exposure to calorie info also elevated consumers’ aid for demanding calorie labels by 9.6 per cent. These final results are useful about the influence of the nationwide menu label need and add to the literature on the influence of facts disclosure on customer behavior.


Calorie counts on cafe menus have prospects ordering less


Additional data:
John Cawley et al, The Impression of Information Disclosure on Shopper Actions: Proof from a Randomized Field Experiment of Calorie Labels on Cafe Menus, Journal of Policy Evaluation and Management (2022). doi.org/10.1002/pam.22219

Provided by
Louisiana State College


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Are folks much more possible to reduce their calorie consumption at dining establishments when menus incorporate calorie labels? (2022, March 24)
retrieved 28 March 2022
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