Sales portals are usually referred to as sales lead management portals and take on many different forms depending on the company. But the common use of the term refers to a central hub for sales-related content where your sales representatives and other associates can access a myriad of information on products and opportunities. Sales leads are the lifeblood of any serious company in the modern marketplace – without them, sales cannot survive. And with sales leads, you have access to the heart of your business: your customers.
Contacts to your customers and past sales offers
With CRM on your sales portal, your sales representatives can access a database that contains contacts to your customers and past sales offers, and information about current sales offers new opportunities and promotional offers. CRM also lets your sales teams lookup sales opportunities across many different industries. And it gives them quick access to information they need on product specifications, pricing and discounts, manufacturers and suppliers, and the like. Sales and CRM go hand-in-hand. Without a sales CRM platform, your sales teams won’t know where to turn when they need information; a CRM system will give them access to every piece of data they need so they can make informed sales decisions.
Allowing you to identify repeat customers and contact them via email, phone, fax, or other specified methods
Sales portals also let you place orders directly through your CRM interface. How you place orders using a CRM system is through the Sales Portal. This CRM interface allows your sales representatives to enter product information and create a list of items to be marketed or promoted. Sales representatives can then go to the Sales Portal from their computer and place orders by entering product information, a coupon or discount code, and their location (city or state). Once an order is placed, it will be stored and tracked by your CRM system, allowing you to identify repeat customers and contact them via email, phone, fax, or other specified methods.
As your company continues to grow, you may find that your staff is spread across several departments and locations. While some departments like human resources will do well with direct contact through telemarketing or face-to-face meetings, others may do poorly. By using sales portals, however, you can bring together all departments within your business and place orders, even from off-site vendors. This can streamline your sales process, giving you more time to focus on customer service and building more relationships with your clients.
Integration with CRM
One of the key advantages of sales portals is integration with CRM. With most CRM systems, sales reps can enter product information directly into the system. However, not all CRM systems are created equally. Sales enablement features vary among different CRM products. With sales portals, you can integrate all your CRM data with your sales portal, thereby saving your sales rep valuable time that would have been spent entering data manually. This also means that your sales reps are more productive.
The advantages of sales portals extend beyond sales themselves. The implementation of a sales portal also increases your brand’s awareness and visibility, which are always a good thing. The more consumers become aware of your brand, the more chances you have of turning a new customer into a long-term purchaser.